Hailey’s a hit. The hyper-realistic persona we created for HEY! and our use of her in the AI-themed issue, where she came to life through augmented reality (AR) on the cover, received the nod with the Best Publication prize at the PR Awards Asia-Pacific in Hong Kong. Generated by our in-house team, Hailey is both an experiment and expression of the times, appearing in the issue of HEY! that showcased NTU students’ exciting forays into AI. We thank all our students and readers for inspiring us on this journey. You’re AR-some!

This story was published in the Jul-Aug 2024 issue of HEY!. To read it and other stories from this issue in print, click here.