HEY! has been turning heads around the globe for its AR-some approach. The International Communications Consultancy Organisation (ICCO), a membership of public relations consultancies worldwide, presented the HEY! team with the In-house Digital Team of the Year title at the ICCO Digital Awards 2020. NTU was the sole Singapore winner for creatively using augmented reality (AR) in the magazine. This was followed by two accolades at Marketing Magazine’s Mob-Ex Awards, for Best Use of AR & VR and Best Use of Mobile Integration. Since its revamp in 2019 to include AR, HEY! has won nine international and regional awards for communication excellence. Thank you, readers, and scan on!

This story was published in the Jan-Mar 2021 issue of HEY!. To read it and other stories from this issue in print, click here.